Mad Men Full Circle

So how about using capital from a hit TV show to sell to consumers? What if that show is all about advertising? Found it interesting that Brooks Brothers, a typically old style men's suit retailer, is using the 1960's retro-hip fashions from the popular cable show Mad Men to upgrade, sell their stuff. The retailer is offering 250 limited edition grey, two-button suits with slant pockets and narrow lapels. A show about advertising, that's helping to promote suits, for a retailer that's promoting the show. Kinda fun!